Jaime Taets from Keystone Group chats with Brooke Foley, CEO & Founder of Jayne Agency about how there is not one right way to lead.
A strategic powerhouse with a commitment to clarity, Brooke helps businesses of all sizes achieve dependable, repeatable, scalable revenue. She founded Jayne Agency in 2009 as a bold, creative boutique specializing in strategic planning, storytelling and sustainable brand platforms. Jayne is a 100% woman-owned, 100% inclusive, WBENC-certified company committed to helping diverse businesses grow. The agency’s client roster includes Fortune 100s such as PepsiCo, Nationwide, American Red Cross, Vistra Energy, as well as small- to mid-market companies like Trans International (WBE), MicroAutomation (MBE) and VOZ Advisors.
Prior to striking off on her own, Brooke was a courageous creative leader and digital pioneer, serving as Executive Creative Director at several of the world’s top advertising and marketing agencies, including DDB, Ogilvy and Razorfish. She has created award-winning integrated campaigns and brand experiences, garnering global recognition by the Clio Awards, One Show, NY Festivals, Communication Arts, Webby’s, OMMA, American Design Awards, Communicator Awards, Axiem Awards and MarComm Awards.
A passionate thought leader on the topics of branding, women leadership and supply chain diversity, Brooke is a 2020 Enterprising Woman of the Year Winner and an active contributor to WE USA Magazine and NANOE. She has been a keynote speaker at Social Media Week, HOW Design Live, Eaton’s Supplier Summit, Ad Tech, St. Louis Business Development Connection and many more. She sits on several boards, including Magdalene House Chicago, DesignedbyUs.org and UCAN Chicago, and has achieved numerous certifications and memberships, including WBENC, BEP/CMS, WOSBA, Cook County DBE, DA4S, WIM and NAWBO.
She holds a BFA in Graphic Design from University of Illinois at Chicago, School of Art and Design, and is a graduate of Dartmouth’s Tuck Women’s Executive Program and the Yale Brisaago Program.
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